Salus Sports is a local sports and fitness company supplying their customers with specialised exercise equipment that they can use at home.
Salus Sport is the umbrella brand for the outfit, which sells affordable and easy to use equipment such as Ultraplate and X-Lite through their eBay store.
We ended up with a brand that’s active and open to possibility; Salus Sports is warm and inviting, it conveys a positive, uplifting vibe.
Before they even had a name this fledgling company came to us for some help. They needed a brand that was approachable and positive, appealing to the everyday person who just wants a little more puff, rather than the protein slamming, muscle crunching, gym junkie type.
As a company selling equipment that is more than just your everyday kind of gym equipment, they really needed their branding to encompass the entire span of their materials and communicate clearly to potential customers what they’re offering.
We’ve been working with them on an entire branding package, starting at the very beginning by completing their brand naming for them. Naming is all about seeing connections between your companies goals and the sounds and feelings of words that could relate.
Salus stands for ‘inner well being’, which is exactly what this company is offering you through fitness and sporting activity. So we ended up with Salus Sports, which is a name that sounds great and gives people a great idea of what Salus Sports is all about. After we had the winning name, we followed along with that idea on to the creation of the logo, which is a visual interpretation of being well, feeling well, and spreading that positivity around in your day to day life.
We think Salus Sports is exactly the kind of brand that people trying to get fit would want to engage with. We ended up with a brand that’s active and open to possibility; it’s warm and inviting, and most importantly, it conveys a positive, uplifting vibe.
Exactly the feeling you want to get from your exercise.
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