Our Services

Investing Holistically in your Brand

Understanding your customers and target market as well as your goals forms the basis of our approach to logo design. This philosophy has seen IYBI develop a highly evolved process based on equal parts research and market placement followed by our painstaking creative process. The result? A world class product that’s both functional and beautiful.

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A Value Proposition

There is something fundamentally unique about every business. That value proposition is what turns a visitor into a customer. Our process ensures that every logo IYBI develop elicits that unique emotional response paving the way to turning every visit into a win. A great logo can’t make a sale for you but a bad a logo can certainly stop one.

Why Choose IYBI?

  • We guarantee results. Too many agencies jump straight into the design process missing the point of a strong foundation. Equal parts research and creativity means ensuring a world class result that will resonate with your audience and stand the test of time.
  • We love our clients. We believe in partnerships that go above and beyond the outdated client / supplier model. This means commitment and accountability when we work with you so we hope you’re comfortable with being surprised! See our testimonials.
  • We’re an international Aussie agency. IYBI has worked with clients in the US, UK, Europe, New Zealand and The Middle East. Our broad regional experience brings a unique international perspective to all our work. 90% of our projects continue to originate from Australia.
  • We know your business. We started life in 2001 as a design agency obsessing over web sites and business cards. That obsession turned into an expert passion for all things digital and we have since worked with over 2000 businesses across most industries. Whatever you’re selling, chances are we’ve had hands on experience.
  • We’re flexible and we iterate with style. We have a meticulous process and method which we proudly stray from with every project! Not being fixed to any set of processes or technologies ensures a result that is based on your project’s unique requirements.
  • We hire creative thinkers. An impressive portfolio is one thing, but we’re more interested in impressive thought processes. It’s those kind of thinkers that help us create the results our clients rely on. Meet the team

Where to from here?

We’d love to hear about your business and help you achieve your highest brand potential. Please feel free to call us on Sydney +61 (0) 2 9519 9922 or email [email protected]

Our Process

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Understand

This is the discovery phase where we meet, discuss your goals and objectives as well as undertake our own research.

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Plan

We estimate the work, create timelines and assign the team for the project using skills where best suited.

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Execute

Where the magic happens! This stage includes mood boards, concept creation, internal feedback and presentation of concepts.

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Assess

A concept is chosen for necessary tweaks or the occasional pivot. This process is collaborative and we are happy to guide you.

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Rollout

A brand doesn’t exist in a vacuum, so we rollout the final concept onto business collateral, social media, begin web design or talk digital strategy.

Need help with a
Branding Project?

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Here’s some of our recent Branding projects

The Ute Canopy Co | A Complete Digital Solution From Website to Social Media

We love working with start-ups, and it’s especially rewarding when we get the chance to work holistically, right from the inception of a business idea. The team behind The Ute Canopy Co came to us ...
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Map TEL | (02) 9519 9922