Casually discussing the weekend antic’s in the design studio this morning, we found that Alfred Hitchcock’s Vertigo was thoroughly enjoyed as some easy Sunday night viewing. Just quietly, the guy behind the (literally) eye-spinning graphics in Vertigo’s opening title sequence is basically the only reason we watched it. You would know Saul Bass, well not actually know, know him but there is a pretty good chance you have been exposed to his utter greatness in one form or another. Here he is pictured below, just chilling, whilst surrounded by his trillions of award winning posters and design work. Not exactly the kind of guy you’d find designing concepts for the new PS6!
The dude was responsible for reinventing and exploring the storytelling potential of the opening and closing credits of a film using his signature cocktail of hard, graphic angles with a dash of vivid colour. Of course it did help that along the way he became chums with Alfred Hitchcock and Martin Scorsese, frequently collaborating on their films, but still. He had the incredible knack for identifying the one image which could symbolize a film in its entirety. Let’s not forget he was the one that made an image of a jagged arm (The Man with a Golden Arm) look pretty darn great. The best part about his work (other than everything) is that it is as timeless and refreshing today as it ever was.