They Have Your Back

In the initial stages of a design project we find that words fail when trying to translate ideas into visuals. We know in ourselves what we desire to communicate, but sometimes translating this into a semi-respectable version of the human language is quite a task. This is where a mood board appears on the scene, in all its visual glory. Traditionally, mood boards are made up of a collection of graphic elements that set up the overall tone of the project.  Where words may flounder, trusty mood boards consistently have our back, painting a dynamic visual in the clients’ mind and serving as a sturdy piece of info which bridges the gap between client expectations and a designer’s vision.  In our design studio, mood boards are ingrained into our design methodology.  They are a core part of how we approach a project and quite frankly, we would find ourselves lost in a bizarre design limbo without our little friend to continually reference and keep us on track.

Take this kooky-looking mood board that we came across.  Considering the most predominant elements are the googly-eyed cat, a woman that sort of looks like my grandma and a large stack of carb-inducing sweets, they have succeeded in presenting an odd but intriguing vibe, equipping and stimulating creative mindset for their work.  Maybe next time you are procrastinating at the beginning of a project, fast approaching struggle street, why not collect some imagery and whack them together to help make sense of the zillion ideas circling your brain.  Don’t worry, cats are in no way mandatory to the effectiveness of your mood board.  They just look funny.

by Radi Safi

Radi Safi is the Creative Director at IYBI. In 2012 he launched Happy, a music blog and media company.
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