Type design

This week in the studio we are conjuring up some hand crafted and creative typefaces, using found objects such as torn thread, and taking them into the computer.

Below you can get an idea of some of our early outcomes, exciting! We find time and time again it pays to start with a tangible product. We tend to use this method for a lot of of our logo and branding work too.  Let it take shape organically, get your hands dirty! and then refine it with the help of the computer.

by Radi Safi

Radi Safi is the Creative Director at IYBI. In 2012 he launched Happy, a music blog and media company.
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